Trusted Creative began by journey mapping the student experience to understand the academic, spiritual, and campus life features unique to CUI. From there, we created a content strategy and storyboards that enabled us to execute the written, video, and graphic design elements to create an intuitive and compelling user experience.
To complete the project, Trusted Creative:
- Created an interactive campus map highlighting every major building and campus feature.
- Shot and composed walkthrough videos of each point on the campus map to help students envision themselves at CUI.
- Crafted supporting pages that complemented and expanded upon the visual narrative to help interested students learn more about CUI.
- Engineered a logical and streamlined website architecture to ensure new elements integrated with the existing site while providing a seamless, intuitive user experience.